Ocean Spray: From Bog to Bottle 2019

Harvest time also means it’s time for one of our favorite annual traditions here at Pine Island Cranberry: a visit from George Giorno of Ocean Spray on his “Bog to Bottle” tour! George comes to see us every year, along with various account executives from some of Ocean Spray’s wholesale customers. This year, we were happy to see that George brought Greg McCann of Advantage Solutions for his fifth visit, as well as Jeremy Mitchell (also from Advantage) for his second visit and Michael Janeway (Category Manager Beverage/Juice) and Stephen Fox (Category Manager Dried Fruit) from Wakefern.

CEO Bill Haines met the group upon their arrival and walked them through a brief history of the farm and some of the changes we’ve made recently, and then it was off to see our harvest crew hard at work!

We’re taking things a little slow this week as we wait for the color, so the group wasn’t able to see the harrow in action, but they did see a crew on the reel harvesters and watched from the top of the bogside cleaner as the gathering crew finished one bed and sent the truck up the road to the receiving station. They also got to see our latest renovation at different growth stages, as well as a brief discussion about our forestry project and the quail initiative.

“Even though this was my fifth trip, I always learn something new or different,” says Greg McCann. “When Bill was explaining how you renovate the bogs, and the order the plants are in, I found that quite interesting, as you now have more tech in the cranberry harvesting process! I also never realized that you had your own sand pit, for lack of a better term, and how you mine the sand and moved it around the property.”

“The annual fall pilgrimage to visit the Haines Family at Pine Island remains the best part of my work calendar each and every October and this year was no different, ” George Giorno says. “We were fortunate enough this year to have Bill, Stef, and Michael as our farm tour hosts with our guests from Wakefern Food Corporation and our agency partners from Advantage Solutions. For our Wakefern guests, Michael Janeway and Stephen Fox, this was their first time experiencing the beauty of the cranberry harvest and for me, it was yet another day where I get to share the roots to the passion I hold for our cranberry business and pride it poses in our ownership. Our guests loved the farm tour and were so grateful they got to experience a cranberry harvest. As we drove home, they were already creating a list of associates for next season who they believed should attend a harvest. As an added bonus to this trip, we were also able to learn from Bill beyond the active cranberry harvest. Bill educated us about the importance of continuously renovating the older bogs to improve fruit quality and to enable more efficient drainage and harvesting methods. We visited several renovated bogs at different stages of their 3-5 year yield curves to witness the evolution of a new bog. These trips are just fascinating and such a positive learning experience – already, I can’t wait for next year’s visit!”

For our part, it continues to be a pleasure to speak with people who are genuinely enthusiastic about what they do and are so willing to completely immerse themselves in a new experience. It‘s always fun to have George and his team here and show our customers how we really do things. It’s good for them, and it’s good for us. Thanks again, George, for everything you and your team do. We’re looking forward to seeing you again!

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