A visit from DC

In October 2014, Pine Island had a visit from Senator Cory Booker; during that same week, our neighbors at Lee Brothers received a visit from Senator Robert Menendez. This week, a group of New Jersey cranberry growers welcomed Senator Menendez’s aide Rob Childers, who had been unable to make it the last time and has been wanting to come see us ever since!

Rob’s afternoon in cranberry country started with a video at the Lees before moving on to Pine Island, where we immediately put him to work! He was able to see both the reel harvesters and the newer Gates Harrow in action, as well as the entire gathering procedure from start to finish.

After that, he stopped by the Marucci Center for a chat with director Nick Vorsa and a tour of the greenhouses.

The final stop was a tour of the Ocean Spray receiving station.

“We would like to thank Rob on behalf of Rutgers, Ocean Spray, and the Cutts, Haines, and Lee families for making the personal effort to visit with us during cranberry harvest,” says grower Steve Lee III. “We hope the visit gave him a new perspective on the cranberry industry in the NJ Pinelands and the nationwide importance of the unique agricultural research that is conducted here.”

*Some photos provided by Steve Lee III.

ACGA Summer Field Day – 2019

This week several Pine Island Cranberry team members attended the annual American Cranberry Growers Association (ACGA) summer field day at the Rutgers extension center. While several topics are similar to those discussed at the winter meeting, the field day is a chance to go out and explore the researchers’ valuable work first hand!

Jeremy Fenstermaker:

It was nice catching up with everybody, as always! I enjoyed the talk about the winter flooding; that was interesting. The sanding experiment was something I’ve been thinking about for a while, so it was nice seeing the results of that.

Justin Ross:

I think there are some really neat things coming soon with the use of gene sequencing. Hopefully we will see this speed up the development of of new varieties. James and Nick are doing great work.

Altogether, another successful field day! Thank you to the entire staff at the Marucci Center for all of your hard work in putting it together.

Vendors: Legacy Advisors

This entry was originally posted on August 12, 2016.

This week, a brief look at one of our favorite vendors: Legacy Advisors!

Legacy Advisors, located in Plymouth Meeting, PA, has been helping Pine Island with our financial planning for over a decade. From the Legacy website:

We believe helping our clients focus on everything that is important to them and establishing specific objectives which must be accomplished differentiates us from other advisors. The ability to ask the right questions and listen is a lost art today.

Through a series of open, in-depth discussions, we help our clients focus on what’s most important to them, their family and their business. The true art of our business is in asking the right questions to guide and compel our clients to evaluate their priorities. Through thoughtful listening, we get to the core of their beliefs, business goals and personal wishes.

Once objectives have been established, we work with our client’s trusted team of advisors to make certain that every aspect of their plan is implemented, properly communicated and kept up to date.

John Krol and his team do all that for us, and more. He and his team also share Pine Island’s belief in giving back to the community, and their foundation has worked over the past several years to benefit such organizations as the Children’s Scholarship Fund, La Comunidad Hispana, the Garage Community & Youth Center, and many more.

The quality of life in our region is important to everyone who lives and works here. The Legacy Foundation is our way of giving back to the communities we so proudly serve, so that we may do our part to improve the lives of those who need it most.

Established in 2003, The Legacy Foundation is a non-profit organization that provides support for children and adults who, through no cause of their own, are socially, mentally, or physically deprived.

It’s really the personal touch that makes working with Legacy such a wonderful experience, and John’s strong background and familiarity with family businesses make Legacy an excellent choice. He spent many years working with a family-owned manufacturing business as CFO as well as their VP of International Business, which gives him a strong sense of understanding for family and financial issues when designing an optimal financial plan for business owners today.

“I’ve worked with John for almost sixteen years now,” says Pine Island CEO/Owner Bill Haines. “I was concerned with business succession and estate planning, and his advice has been tremendously helpful. I feel much more comfortable with where we are both personally and as a company, thanks to his efforts.” And it’s not just John; the personal commitment to excellence goes from the top down. His whole team is great to work with, at every level that we deal with them; they’re always helpful, always professional, and always get stuff done. “John has become a trusted advisor on more than estate planning and business succession,” Bill says. “He sits on our Board of Advisors and his advice is always insightful, helpful, and welcome. He’s become more than an advisor, he’s a friend.

“If anyone feels they need advice in estate planning, business succession, general finance, or any business issue, I never hesitate to recommend Legacy.”

Lakeside Garden Club

This week, Pine Island team members Matt Giberson and Debra Signorelli organized a presentation about cranberries for the Lakeside Garden Club of Cedar Glen Lakes! It’s unusual but very exciting to give a cranberry talk in the middle of July, so we were all looking forward to it!

The Lakeside Garden Club at Cedar Glen Lakes holds monthly meetings that feature a variety of speakers ranging from general interest to garden and environmental issues in the community. They are also a certified “Hummingbird and Butterfly Friendly” community and emphasize preservation of honey bees, so they were a natural fit to hear about some of our year round growing practices.

The presentation began with a brief Haines family history, then Matt took over and walked the group through a typical year in the life of a cranberry grower, listing the various tasks the team performs each season and taking questions as he went along.

“It was a good experience to present in front of this crowd,” Matt says. “It’s interesting for them because they live so close to local growers, they’ve seen cranberry bogs when driving through the area, and now they have a closer look at what we do. It’s always an eye opener!”

“We were privileged to have such a wonderful and informative presentation on the history of the farm and how the bogs run and are maintained,” says club member Carole Nevins, who is also the proud mother of Debra Signorelli. “Our members were blown away to hear about all the different machines used and the long man hours needed to grow cranberries. We are still sharing how interesting the talks were. We all agree, we will never take those little red berries for granted again!”

Big thanks to the Lakeside Garden Club for having us; it was a wonderful chance to chat with some lovely people!

Twilight Meeting 2019

This week, Pine Island Cranberry was glad to host the annual Cranberry Growers Twilight Meeting, run by Cesar Rodriguez-Saona of the Rutgers University Philip E. Marucci Center for Blueberry & Cranberry Research. In contrast to the American Cranberry Grower Association’s annual winter meeting, the focus here is less research-oriented and uses a more hands-on approach to addressing timely topics of importance to cranberry growers. Included on the agenda were such topics as troubleshooting cranberry disease problems and working with new cranberry varieties.

In addition to the importance of new research findings, it’s also a great chance for the cranberry community to get together face-to-face. Our team, and the other growers, work with Rutgers all the time, but it’s good to be able to sit down with other growers and find out if they’re having some of the same problems with pests, or fairy ring, or excessive heat. That additional perspective can help us troubleshoot our own applications.

“I thought the meeting overall went really well,” says Matt Giberson. “It was good seeing other growers; we haven’t really been able to get together since the winter meeting.” He got a lot out of the presentations this year, as well. “Peter’s research on the fairy ring was good; I liked the clarification on which briar causes the issue. Now we can target those and really go after them, both in and outside of the bog.” Even better, a lot of the treatment comes from our sustainability practices: “I think a lot of our prescribed burning here has helped kill the green briar, as well as mowing around the pump house and the gates.”

Matt also thought things looked bright for future research. “I enjoyed Jennifer’s talk as well; her research with the new rot resistance varieties sounded promising. We’re doing a test plot for her here and so are the Darlingtons, which will be useful for the industry as a whole.”

Meet Our Neighbors: The Sooy Family

The New Jersey cranberry industry is small, but it is mighty. Welcome to the next installment of our occasional series about some of our fellow New Jersey cranberry growers! This week, we spoke with our immediate neighbors to the south: Peggy Sooy and her sons Steven and Johnny.

1. How long has your family been in the business?

Stevie: Grandpop used to live at Stormy Hill behind where the Pine Island office is now. Otis gave him the lower track here and they moved over in ’45 or ’46. We’ve been working here ever since.

2. What’s your favorite aspect of cranberry farming?

Stevie: I just love the whole growing season. Taking the water off, putting the risers in, bringing in the bees…

Peggy: You’re a farmer and you enjoy what you’re doing!

Stevie: Exactly. Because at the end you’re looking out there at a sea of red, then that last truck heads for the receiving station and blows the horn. I just enjoy the whole thing from beginning to end.

Peggy: You dedicate so much of your life to this and you know, it’s part of you. It’s part of your thinking process. The paperwork will kill you, though.

3. What has been your biggest challenge?

Stevie: Getting the bugs under control!

Johnny: Weather.

Stevie: Yeah, that too. Cranberry growers are always calling each other: “What temperature are you getting? This guy’s at 32 already, that guy got hail, what are you looking at?” Everything else we can control, but you can’t control the weather or the insects!

Peggy: There are a lot of ifs. Weather. Surviving the season and meeting expenses. When we had blueberries the issue was getting the help but we have great neighbors!

4. What makes your operation unique?

Peggy: It’s not only a farm, it’s a friendship, it’s family, all of us. Anything we need. What’s so unique with us, unlike a lot of growers, we’re really small. So it’s great to take care of.

Stevie: It’s a big garden in a way. We can look out the window and say “no geese, no swans, we’re okay today!”

Peggy: We have the same strength as so many other growers: we’re family owned and you can depend on your family…which is the three of us at this point!

5. What’s a legendary story in your family?

Peggy: I think just how we started out and have managed to keep going, really. Art’s mother and father worked hard and managed to keep the place going. It’s a reward, being able to keep the farm up all these years. That’s our reward.

*Photos courtesy of Peggy, Steven, and Johnny Sooy.

Previously: The Lee Family

Community service: Holly Haines

In 2012, Holly Haines stgepped down from her position as Pine Island CFO to run the Haines Family Foundation full-time. The Foundation, created by Holly and Bill Jr. (under the auspice of Bill Sr.) as a tribute to their mother and her championship of schooling for Burlington County residents, also supports open space and farmland preservation efforts and works closely with Habitat for Humanity Philadelphia.

Under Holly’s direction, the Foundation has done a lot of work with the local community, and last month her efforts were recognized by Habitat Philadelphia with the 2019 Patrick Monaghan Good Neighbor Award.

From their website:

We celebrate the commitment that each volunteer makes when they choose to engage with Habitat’s mission. The 2019 Patrick Monaghan Good Neighbor Award goes to Holly Haines for her commitment to Habitat that goes above and beyond the call of duty…We are grateful to Holly for her continued commitment to our work to ensure that every family has a decent place to live.

“The Monaghans were very proud that Holly was the recipient of the Patrick Good Neighbor Award,” says Frank Monaghan of Habitat Philadelphia. “We really appreciate everything the entire Haines family continues to do for our Habitat families.”

“While Holly is still an active cranberry grower with 55 acres of her own, since she’s retired as CFO of Pine Island Cranberry she’s done a great job continuing our father’s legacy of giving back to the community,” says CEO (and big brother) Bill Haines. “The family’s very proud of her, and I’m very proud of her.”

Penn State Forest Fire

You may have heard that there was a bit of trouble in Penn State Forest last weekend. From the Asbury Park Press:

Firefighters with the state forest fire service worked tirelessly over the weekend to contain the 11,600-acre wildfire that’s been burning in the Pine Barrens since Saturday afternoon.

The raging fire spared homes and structures, but left 18 square miles of the Penn State Forest in Burlington County with less than 30 percent of its vegetation, according to Michael Achey, a warden with the New Jersey State Forest Fire Service.

The local community, of course, turned out in force, as they always do. Pine Island’s own facilities manager Louis Cantafio was on the scene for at least sixteen hours straight. “It was big. It really wanted to get across Route 72,” he says. “One of the best things, though, is you get there and there’s a whole bunch of cranberry growers: you’ve got your Sammy Moores, your Ben Bricks, your Tom Gerbers. A good portion of it was on the farm. The blueberry field on 72, the clear-cut on Red Road. . . we saved everything, which is what the forest fire service does. 15 miles of perimeter, interior, counter-firing. We were out there 16 hours; couldn’t leave until it was all fired in. Bill DeGroff and Tom Gerber were on the backfire side of the wildfire, and that all had to be finished. It really was a lot of work.”

“One of the most positive things about this weekend for me was watching the crew cohesion,” says Shawn Judy, Assistant Division Firewarden. “These men and women quickly responded to the scene, developed a plan, organized resources, contained the fire, and protected lives and valuable property without any injuries. There were many moving parts from multiple agencies involved with this incident. All of the pre-planning and relationships developed over the years by the Forest Fire Service paid off big time!”

“I can’t say enough good things about the forest fire service; they always do a good job,” says Pine Island CEO Bill Haines. “They work with us throughout the year, keeping us informed; in the past, they’ve helped us with controlled burns. This weekend, they did a great job protecting our forestry project and our blueberry fields. It’s really nice to have people who know what they’re doing providing that kind of service.”

Pine Island Cranberry would like to thank Shawn Judy, Gregory McLaughlin, Rusty Fenton, Jeremy Webber, Robby Gill, Gary Burton, Howard Somes, John Winberg, Salvatore Cicco, David Dorworth, Michel Achey, John Reith, Cindy Vallorio, Clifford Parker, Brian Christopher, Tom Gerber, Ben Brick, Trevor Raynor, Donald Knauer, John Earlin, Brian Corvinus, Dale Carrey, William Jubert, Bill Hamilton, Robert Stack, John Earlin Jr., Tyler Robinson, Walter Jones, Eugene Zazenski, William DeGroff, Chad Bozowski, Charles Poinsett, Roger Poinsett, Gary Poinsett, Alfred Sloan, Nate Pepper, Michael Haines, Doug Cutts, Eddy Carter, Marie Cook, BJ Sloan, Kenny Sloan, Sammy Moore III, Louis Cantafio, Dave Potowski, Brian Jones, Mike Gallagher, Rodney Haines, Chris Mathis, Walter Johnson, John Headly, Daniel Collamer, Craig Augustoni, Walt Earlin, David Achey, William Donnelly (and many more!) for all of their hard work protecting our community.

Meet Our Neighbors: The Lee Family

Last week, we celebrated seven years of bringing you our story online. This week, we thought it was time to hear directly from some of our friends in the industry. Welcome to our inaugural post in what will be an occasional series about some of our fellow New Jersey cranberry growers!

For this first post, we spoke with our longtime friends and neighbors to the north, the Lee family! Steve Lee IV, the sixth generation of the Lee family to take an active interest in his family farm, was kind enough to take time out of his busy schedule to answer a few questions for us.

1. How long has your family been in the business?

The Lee Family has been farming in Speedwell since 1868. Lee Brothers, Inc. which is part of the Ocean Spray Grower-Owned Cooperative has been in continuous operation since 1949. Integrity Propagation, the cranberry industry’s first foundation-level nursery has been in operation since 2008. Currently the 5th, 6th and the 7th generations of the Lee Family are living and working on the cranberry production or greenhouse operation which encompasses Washington, Woodland and Tabernacle Townships.

2. What’s your favorite aspect of cranberry farming?

The harvest season is by far the most special time of year for our family. When the crop is good, the harvest season can be very rewarding. When crops are not as strong as expected, harvest is more of a time to reflect on the decisions made during the past growing season and begin to create the playbook for the upcoming growing season. Either way, harvest is special because we celebrate our heritage and share it with visitors that want to experience the season and be “part of the crew”.

3. What has been your biggest challenge?

Challenges? What challenges? Keeping governmental regulations under control is by far the biggest issue. Collectively, our industry works on developing and nurturing our relationships with lawmakers to help with ever-increasing regulatory, manufacturing and horticultural challenges. Managing these relationships can sometimes be very time consuming.

4. What makes your operation unique?

For the most part, we all get along. Not all farm-families do, which could sometimes certainly be a problem. Historically, we have an outside-the-box approach to innovations that are geared towards improving overall operational efficiency and agricultural production. Many of the innovations developed here have become standard throughout the industry including but not limited to the ride-on harvester and fertilizer/spray buggy. Several members of our family have served and continue to serve in leadership positions in a variety of areas including government, associations, civic, religious, banking, and agricultural. We are also so fortunate to have enjoyed multiple generations of our family working together, and employees that have become part of our extended family. We are also very unique in having such a great relationship with our neighbors, the Haines Family.

5. What’s a legendary story in your family?

As with any farm family, we have many family stories. Some of the stories involving each of the generations of the Lee and Haines families are legendary, but probably not suitable for print. We are very fortunate to be part of a cooperative that truly is a multi-generational extended family. That was most evident on Labor Day 2012, when we were hit with about 13” of rain in roughly a 6 hour period. Although it rained throughout South Jersey, the hardest hit area was right here in Chatsworth, Speedwell, Hog Wallow and Pineworth. Once word began to get our on how much rain we had, support came in the way of equipment, manpower, food and phone calls to “check on us” and offer “anything we needed”. Certainly, the outpouring of concerns and support we received was not concentrated to that day or even that instance, but it clearly demonstrates the love, passion, support, and cooperation of the cranberry industry here in New Jersey.

The Lees are fantastic neighbors and even better friends, and we’re glad to have such good people in our community!

*Photo courtesy Steve Lee IV.

Ocean Spray Receiving Station – Chatsworth’s 30th Anniversary

This year, the Ocean Spray receiving station in Chatsworth celebrates its 30th anniversary, and several growers were on hand to celebrate with the hardworking station crew.

“We wanted to have a celebration of our 30th anniversary just before we start harvest number 31,” says manager Bob Garatino. Bob and his crew work all year to make sure that the approximately 49 days of cranberry harvest run as smoothly as possible, from start to finish, and they’ve been making a lot of improvements in the “off” season. “Two months out of the year, our goal is cleaning and sizing cranberries. The rest of the year, we make sure our bins are cleaned and prepared for the next season. And we also take a few actions. As you enter the property and look around, there’s a lot of new signage related to safety. Safety is paramount; nothing we do is so important and no service we provide is so urgent that we cannot perform our job safely. Quality is king; we do our best to judge fruit fairly and consistently, because we know that’s our job. We’re committed to keeping costs as low as we can; where we can do it ourselves we will. We also look started asking ourselves “what if”: if something comes up, how will we handle it?”

Bob also took the opportunity to thank the growers for their support. “[The growers] have been here to plow out three feet of snow, to give us valuable feedback and advice, sending us blueberries, educating us on the latest research, bringing us holiday cookies, or just working with us to work out bumps and bruises of the annual harvest.” He is also very proud of his Chatsworth team. “They take pride in their work every day.”

Communication with the growers and timing delivery truly is the key, says supervisor Alonza Williams. “Production varies; if everyone gathers at the same time it’s going to crank things up, but if one grower is harvesting a lower yield variety than what another grower might be doing it balances out.” The receiving station has 12 people on staff during the slower months, but by the time they’re in full swing that number grows to 29, and that’s when communication truly becomes essential: “We’ll stay in touch with growers for their start and end times and even Sundays, by request.” In addition to prepping the bins, Alonza’s getting the lab ready so growers can ring samples in to test for TAcy and firmness.

“The Chatsworth receiving station has always been a big benefit to the growers in New Jersey,” says Pine Island CEO Bill Haines. “It’s always been a pleasure to work with the crew there. Bob, Alonza, Mike, and the rest of the team have always been more than helpful, and we’re glad they’re part of the Ocean Spray team.”